How Mercedes-Benz Went from Luxury Cars to Hip-Hop Royalty
If you're a fan of rap music, then you've probably heard plenty of references to Mercedes-Benz cars. Indeed, the German automaker has been name-dropped in songs by everyone from Drake to Jay-Z. But how did Mercedes-Benz go from being a luxury carmaker to becoming a hip-hop icon? Keep reading to find out.
It all started back in 1987, when the newly launched Mercedes-Benz W201—better known as the "Baby Benz"—began appearing in rap videos. In the years that followed, the W201 would become one of the most popular cars in hip-hop culture, with everyone from Snoop Dogg to Tupac Shakur rapping about it. Meanwhile, other Mercedes models like the S-Class and G-Class also began appearing in rap songs.
One of the main reasons why Mercedes-Benz cars became so popular in hip-hop culture is because they were seen as symbols of success. In the 1980s and 1990s, many neighborhoods where rappers lived were plagued by poverty and crime. For rappers who managed to achieve fortune and fame, buying a luxury car like a Mercedes was a way of flaunting their success.
These days, plenty of other automakers are also mentioned in rap songs. But Mercedes still holds a special place in hip-hop culture. So next time you hear a rapper name-dropping a Mercedes car, you'll know exactly why they did it.
For more than 30 years now, Mercedes-Benz cars have been appearing in rap songs. What started with the "Baby Benz" W201 has now become an iconic part of hip-hop culture. Why are Mercedes cars so popular in rap music? Because they're seen as symbols of success. If you're a fan of rap music, keep your ears open for references to Mercedes cars—you're sure to hear plenty of them.
SUBSCRIBE TO OUR EMAILS
Be the first to know about new collections and exclusive offers.